Drive qualified traffic to your site based on demographic, geographic, and interests

ADWORDS & PPC

WHY ADWORDS & PPC?

We get you in front of customers when they’re searching for companies like yours on Google.

At Single Origin Media, we’ve led the way in crafting successful Google AdWord campaigns for over a decade. We have a dedicated team to manage your paid search strategy that maximizes your ROI and delivers quality leads.

A photo of a person searching for "Walnut Creek Digital Agency" and finding Single Origin Media on Google while using an iphone Xs Max

INTRODUCTION

What is Paid Search?

Pay-per-click advertising has proven to be one of the best and most cost-efficient digital marketing strategies. PPC campaigns allow businesses to get their brand in front of the right people at the right time and in the right place to make sure your message is reaching its full potential. For example, if Single Origin bids on a keyword such as “Walnut Creek Digital Agency” you might see an ad appear at the top of Google. Simply put, you are paying to “cut the line” in order to appear at the very top spot of the search results. Every time an ad is clicked, sending a visitor to the website, the advertiser pays a small fee. When campaigns are set up strategically and intelligently, closely monitored, and optimized to their fullest potential, pay-per-click campaigns can produce a great return on investment.

BENEFITS OF GOOGLE ADVERTISING

Google Ads Target High-Quality Leads With Your Messaging.

Performance

Google Ads is one of the best intent-based advertising solutions, that if optimized routinely, can drive a substantial amount of qualified traffic at a predictable price. On average, Google Ads have a click-through rate (CTR) of almost 8%. In comparison, display ads have an average CTR of .10% – .20%.

Competitors

Your competitors are all using Google ads, and many of them will be bidding against your own branded terms. If you’re not bidding on your own brand’s keywords and terms, someone else will — and will divert traffic from your site to theirs. This will kill any organic rankings your company has for a search term.

Search Volume

Google receives over 3.5 billion daily search queries. Google holds 70% of the search market share, making it the most dominant search engine on the planet. Google is the place to be in order to be found on the web.

Working with Single Origin

Turn-key digital campaigns, helping businesses of all sizes.

At Single Origin, your dedicated and personalized digital marketing consultant always begins by identifying your short-term and long-term goals. Our team carefully conducts market research and deep competitor analysis before ever coming up with a strategy that fits your individual needs. Single Origin’s PPC specialists perform a hard-hitting audit of any PPC campaigns you may have run in the past and provide ways to improve your ROI. Exhaustive keyword research is another crucial component in our process of setting up successful pay-per-click campaigns. Our team continuously grows and refines our keyword list to uncover valuable, low-cost, relevant keywords for your campaign. Single Origin’s PPC management team makes adjustments to your campaign through comprehensive data monitoring and analysis that include but are not limited to: adding negative keywords, split ad groups, refine landing pages, shift budget from costly PPC keywords to lower-cost keywords, and testing and refreshing our custom and creative ad copy.

Single Origin provides custom reporting, weekly and monthly updates, and has a keen understanding of individualized growth based on our clients’ unique goals. With a client-first approach, we value being a true part of your team and are wholly invested in your long-term success.

A collage of the Single Origin team building out digital strategy with Ian Douglass, Justin Abbate, Caitlin Phelps and Noel Ledesma in the Single Origin office in downtown Walnut Creek, California.