Case Study

A Turn-key Brand and Website for Web3 Real-Estate Startup 3ora.

Client Profile

About 3ora

3ora’s (pronounced “Three” – “Aura”) mission is to connect the opportunities of the Metaverse and Web 3.0 to individuals and businesses – making it universally accessible and lucrative for everyone. As a female-led Southern California startup, 3ora’s goal is to help identify areas of investment opportunity, to guide, and to manage investments within this uncharted virtual landscape.

Project Overview

Starting from scratch, we developed a brand language, website, and marketing strategy that reflected 3ora’s unique value proposition.

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Project Components

From branding to website, we produced a variety of items for 3ora.

Full Branding Package

Overall, our teams were both incredibly satisfied with the long term results of the website redesign. Evisort saw an incredible improvement in all metrics – most notably the quality of interactions increased drastically. 

Website Design & Development

Overall, our teams were both incredibly satisfied with the long term results of the website redesign. Evisort saw an incredible improvement in all metrics – most notably the quality of interactions increased drastically. 

CRM Setup & Marketing Strategy

Overall, our teams were both incredibly satisfied with the long term results of the website redesign. Evisort saw an incredible improvement in all metrics – most notably the quality of interactions increased drastically. 

Full Branding Package

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Prior to engaging with Single Origin, Evisort’s inbound lead strategy was primarily centered around public relations and organic traffic to its website. But this proved inconsistent and the company wanted to create a steady stream of leads for a predictable cost utilizing paid digital advertising. Our team executed a digital plumbing sprint on Evisort’s new website, focused on supporting an omni-channel digital marketing strategy. Through Facebook, LinkedIn and Google Ads, we created multiple sets of copy and multiple bespoke sets of creative specific to each platform. These ads were integrated into a dynamic call tracking system, as well as Evisort’s CRM – Hubspot. Through their CRM, they could visually track the effectiveness of campaigns and dig deeper into lead sources.

Website Design & Development

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In just one quarter of paid campaigns (Q3 compared to Q4), we were able to nearly double Evisort’s inbound leads from 71 to 139. The pipeline value of those leads, through various stages of completion, was over $1 million. In addition to the $1 million in pipeline value, Single Origin’s campaigns directly generated 5 figures in closed revenue during this period, for an amazing 127% ROAS. Here are some of the results across various channels:

CRM Setup & Marketing Strategy

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

In just one quarter of paid campaigns (Q3 compared to Q4), we were able to nearly double Evisort’s inbound leads from 71 to 139. The pipeline value of those leads, through various stages of completion, was over $1 million. In addition to the $1 million in pipeline value, Single Origin’s campaigns directly generated 5 figures in closed revenue during this period, for an amazing 127% ROAS. Here are some of the results across various channels:

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