Case Study

Electronic payments litigation firm Global Legal increased conversions by 177% thanks to SEO, paid campaigns and a Website Redesign.


Improvement in
Conversion Rate


Increase in
Keyword Rankings


Increase in Organic
Consultation Requests

About Global Legal

Since 2008, Global Legal has specialized in electronic payments litigation locally in California, across the United States, and throughout the world. Payments litigation is an incredibly niche field in the legal world, focusing mostly on complex litigation between ISOs, agents, processors, and card brands.

The firm represents entities at every level of payment processing, including merchants for contract review, reserve fund withholdings, and removal from the Mastercard’s MATCH list or Visa’s terminated merchant file.

Engagement Length:

3.5 Years


Market & Keyword Strategy Research
Full Website Content
Full Website Redesign & Development
CRM Setup & Management
Search Engine Optimization
Paid Campaigns

Paid Campaigns saw a 270% increase in conversions over past vendors.

Through strategic consideration of the optimal terms to bid on, paired with closely monitored and optimized paid campaigns, Global Legal saw a 53% increase in consultation requests and a 177% increase in conversion rate, all while simultaneously seeing a 3% decrease in advertising spend over previous campaigns.

The search engine results for electronic payments litigation is an ultra niche, competitive space. There are a finite number of searches and firms bidding on these keywords – meaning higher costs per click. While paid media is great to generate traffic immediately, it comes at an extremely high cost. This is why we always run organic search optimization campaigns concurrently to mitigate those costs long-term.

Single Origin improved Global’s organic keyword rankings by 450%.

Through landing page optimization, and an improved tactical keyword strategy which was defined during our setup process, Single Origin was able to achieve incredible results. 

Our team of search strategists accomplished this rapid expansion of keyword rankings by optimizing technical aspects of Global Legal’s site, which included:

  • Improved Metadata and Header tags
  • New, SEO Optimized Blog Content
  • Content Adjustments throughout the Website

Single Origin optimized all website pages with high-value keywords for both organic and paid search.

Our targeted process for outreach to trade publications allowed us to build a strong backlink foundation for Global Legal in less than 6 months. Over half of all referring domains had a DA (Domain Authority) of 50+. This resulted in an increase of 22 additional contextually relevant backlinks. 

Through deep, thoughtful collaboration with Global Legal, we fully optimized all website pages with high-value keywords for both organic and paid search. This process yielded a 267% increase in Organic Consultation Requests.

We took all of the SEO optimizations and rolled them into a beautiful redesigned website, supercharging the conversion rate by 177%.

By merging SEO best practices, UI design, and industry experience, Single Origin was able to decrease bounce rate and see a 177% increase in conversion rate on-site. Additionally, performance was gained by optimizing technical aspects of Global Legal’s site, such as reorganizing site structure based on key lines business, creating 6 additional service pages, continued generation of new blog content, and technical speed optimizations to improve the site’s relationship with Google.

Single Origin’s ability to provide us with branding, websites and marketing materials, all of which have blown away our previous success metrics and revenue numbers, generating a 100% increase in new retainers. They have absolutely crushed it, and taken a huge burden off our team by crafting, managing, and executing on beautiful designs that continue to provide substantial positive return for us.

Jeremy S.

Take the next steps.

It’s time to take your marketing, advertising, and branding to the next level like Global Legal did.