Case Study
Client Profile
Incito Consulting Group is an award-winning global professional services firm in the greater San Francisco Bay Area of California, and an expert in Lean Enterprise Transformation. Incito acts as a business transformer and gives learners the tools to transform their brands from inside their own organizations. Incito specializes in 5S, Lean, Value Stream, True North, and many other consulting methodologies to streamline businesses and improve their efficiency, all based on their internal principles, values and goals.
Engagement Overview
Single Origin worked with Incito to establish a new direction for their updated website. Our primary goal was to ensure a high level of performance and conversion focus, while also building a refined, modern aesthetic which would be an evolution of the existing brand. Incito leveraged our years of experience in programmatic and web design to inform improved hierarchy, navigation structure, and page structure. Our team not only developed page by page wireframes for the entirety of the site, but also a website navigational flow map to help Incito envision the new site, and why we made the changes we did.
Through extensive research around Incito’s competition and working directly with CEO Isidro Galicia, our team was able to clearly articulate Incito’s value proposition, their vision, and company values while also using a combination of video and new content to speak to client pain points. Our team was able to produce the new website with updated copy and entirely new structure in 90 days from start to finish. Since then, Incito has seen incredible success and combined with our SEO efforts, has dramatically improved lean generation and conversion rates.
Website Design Results
Overall, our teams were both incredibly satisfied with the long term results of the website redesign. Evisort saw an incredible improvement in all metrics – most notably the quality of interactions increased drastically. Visitor bounce rate decreased by 20%, while average session duration increased by almost 100% – from 30 seconds to 1 minute. New users to the site increased by almost 75%, and on average, visitors saw 40% more pages during their visit.
Here’s a rundown of some of our favorite metrics:
Paid Campaign Premise
Prior to engaging with Single Origin, Evisort’s inbound lead strategy was primarily centered around public relations and organic traffic to its website. But this proved inconsistent and the company wanted to create a steady stream of leads for a predictable cost utilizing paid digital advertising. Our team executed a digital plumbing sprint on Evisort’s new website, focused on supporting an omni-channel digital marketing strategy. Through Facebook, LinkedIn and Google Ads, we created multiple sets of copy and multiple bespoke sets of creative specific to each platform. These ads were integrated into a dynamic call tracking system, as well as Evisort’s CRM – Hubspot. Through their CRM, they could visually track the effectiveness of campaigns and dig deeper into lead sources.
Paid Campaign Results
In just one quarter of paid campaigns (Q3 compared to Q4), we were able to nearly double Evisort’s inbound leads from 71 to 139. The pipeline value of those leads, through various stages of completion, was over $1 million. In addition to the $1 million in pipeline value, Single Origin’s campaigns directly generated 5 figures in closed revenue during this period, for an amazing 127% ROAS. Here are some of the results across various channels:
Facebook Advertising:
4,927 Clicks
36 Leads
143% ROI
Branded Google Search:
2,739 Clicks
27 Leads
111% ROI
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