Case Study

Single Origin helped Incito close over $3M directly from organic and paid campaigns.

$2.9M

In Closed Deals
From Paid Search

Over Lifetime

$5.6M

Pipeline From
Campaigns

Paid + Organic Efforts

354%

Increase in
Form Submissions

Year over Year

About Incito

Incito Consulting Group is an award-winning global professional services firm in the greater San Francisco Bay Area of California, and an expert in Lean Enterprise Transformation. Incito acts as a business transformer and gives learners the tools to transform their brands from inside their own organizations. Incito specializes in 5S, Lean, Value Stream, True North, and many other consulting methodologies to streamline businesses and improve their efficiency, all based on their internal principles, values and goals.

Engagement Length:

5+ Years

Components:

Omni-channel Marketing Strategy
Market & Keyword Strategy Research
Full Website Content Development
Full Website Design & Development
CRM Setup & Management
PPC (Paid) Campaigns
SEO (Search) Management
Video Production
Collateral & Graphic Design

A screenshot of the local SEO case study report showing the impact on conversion rates and revenue

Web Strategy, Design & Development

One of the first aspects of the Incito project was to redesign the entire website from the ground up, focusing on conversion rate optimization, SEO, and improving brand positioning.

Through extensive research around Incito’s competition and working directly with CEO Isidro Galicia, our team was able to clearly articulate Incito’s value proposition, their vision, and company values while also using a combination of video and new content to speak to client pain points. Our team not only developed page by page wireframes for the entirety of the site, but also a website navigational flow map to help Incito envision the new site, and why we made the changes we did. Our team was able to produce the new website with updated copy and entirely new structure in 90 days from start to finish. Since then, Incito has seen incredible success and combined with our SEO efforts, has dramatically improved lean generation and conversion rates.

Sales Funnel Optimization

We developed a brand new, full suite of vertical specific collateral to streamline Incito’s sales process given the increase in leads.

Ecommerce Strategy & Development

We reduced contract-to-close time even further by strategizing and developing an ecommerce solution to ease the burden of smaller contracts.

Single Origin conceptualized, planned, and built a full-service ecommerce solution leveraging Shopify to reduce the barrier to entry during the sales process. By automating the deals that were taking up the most time, we allowed Incito to spend more time focusing on high-impact engagements, and less on activities that yielded low-return opportunities. By using Shopify as our base, we were able to develop a custom turn-key solution within 30 days, getting Incito to market at an exceptional cost extremely quickly.

Video Strategy & Direction

In order to promote new 5S consulting packages, Single Origin conceptualized, wrote, and helped direct new marketing videos used to further streamline the sales process.

Single Origin has delivered awesome results with zero hand-holding from us – decreasing our lead cost by 400%. They’ve felt like a true extension of our team, and on top of the beautiful website they’ve built, they’ve worked with us to optimize over time and make sure the ROI has been meaningful for our organization.

Izzy G.

CEO