Web Strategy, Design & Development
One of the first aspects of the Incito project was to redesign the entire website from the ground up, focusing on conversion rate optimization, SEO, and improving brand positioning.
Through extensive research around Incito’s competition and working directly with CEO Isidro Galicia, our team was able to clearly articulate Incito’s value proposition, their vision, and company values while also using a combination of video and new content to speak to client pain points. Our team not only developed page by page wireframes for the entirety of the site, but also a website navigational flow map to help Incito envision the new site, and why we made the changes we did. Our team was able to produce the new website with updated copy and entirely new structure in 90 days from start to finish. Since then, Incito has seen incredible success and combined with our SEO efforts, has dramatically improved lean generation and conversion rates.