Single Origin overhauled the client’s website design, lead flow strategy, and drove meaningful results through an SEO engagement.
Single Origin worked with Incito to establish a new direction for their updated website. Our primary goal was to ensure a high level of performance and conversion focus, while also building a refined, modern aesthetic which would be an evolution of the existing brand. Incito leveraged our years of experience in programmatic and web design to inform improved hierarchy, navigation structure, and page structure. Our team not only developed page by page wireframes for the entirety of the site, but also a website navigational flow map to help Incito envision the new site, and why we made the changes we did.
Through extensive research around Incito’s competition and working directly with CEO Isidro Galicia, our team was able to clearly articulate Incito’s value proposition, their vision, and company values while also using a combination of video and new content to speak to client pain points. Our team was able to produce the new website with updated copy and entirely new structure in 90 days from start to finish. Since then, Incito has seen incredible success and combined with our SEO efforts, has dramatically improved lean generation and conversion rates.