Case Study

MBA consulting firm mbaMission sees incredible sales growth.

Campaign Goals

• To create structured drip campaigns which help educate prospective graduate students in need of admissions consulting

• Test various audiences and affinity groups to determine what messaging resonates best against target demographic

• Convert free consultations into paying users

Our Approach

• Act as an extension of our partner’s internal marketing team, managing the programmatic media buying across display and mobile

• Proactively adjust creatives based off of campaign metrics

• Host weekly round table meetings to discuss upcoming deliverables – resulting in a structured creative calendar

The Results

• Delivered 23,000,000 impressions over the life of the campaign

• Drove 19,710 visits to the mbaMission site

• Drove 1,606 on site conversions for services and follow up

About mbaMission

mbaMission provides full time admissions consulting to prospective MBA students, making sure they receive help from someone who is committed to their success. mbaMission believes that MBA students deserve a knowledgeable, experienced partner who is responsive to and focused on their particular needs. Founded in 1999, mbaMission staffs over 30 individuals and partners with many of the top universities in the country.

Single Origin created hundreds of banner ads to suit mbaMissions ongoing campaign needs.

Throughout the partnership, we created over 50 banner ads for mbaMission. We paid close attention to the mbaMission language and imagery styles, as well as providing our own iterations throughout the process.

Game on.

It’s time to take your marketing, advertising, and branding to the next level.