Case Study

Saastr Annual 2018

About Saastr

SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs.

The SaaStr Annual is the largest non-vendor event in the industry, with 12,000+ attendees from all across the world coming together each February in the SF Bay Area.  And SaaStr Europa brings 2,500+ SaaS execs, founders and VCs together to Paris every June.

SaaStr has been named one of the Top 100 Blogs for Entrepreneurs by Forbes and one of the 50 Best Websites for Entrepreneurs by Inc. Magazine, and a Top Writer on Quora six times.  Jason [Lemkin] has been named by Business Insider to the 32 Most Powerful People in Business Technology.

Project Scope

Saastr approached Single Origin to drive creative direction for their upcoming Saastr Annual conference in 2018. Held at the Hilton Union Square in San Francisco, this event hosted 10,000+ SaaS Founders, VCs and Execs over a three day period. With over 250 speakers and 5 dedicated stages, the event was to be Saastr’s biggest conference yet.

Single Origin was tasked with:

  • Conference Brand Identity
  • Conference Theme Design
  • Conference Way-finding & Design Production
  • 5x Stage Designs & Production
  • Production & Print Coordination with on-site teams
  • Venue Walk-through and Previsualization



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