Single Origin crafted a comprehensive multi-channel program aimed to increase software sales.
Simply Measured needed help scaling their marketing initiatives to meet their exponential growth. Single Origin was brought in to provide a comprehensive, multi-channel approach which was aimed at increasing leads and sales, as well as establishing the brand as an industry leader in the social analytics and reporting space. A tertiary objective was to convert free platform users into paid subscribers through increasing awareness around platform advantages.
The Single Origin team developed page and product level segmentation in order to run highly targeted retargeting programs. Throughout the course of the year long engagement, we tested multiple landing page designs, optimizing based off conversion data from the campaigns. Our ad-ops team rigorously A/B tested ad concepts, especially those on top-of-funnel branding campaigns, and provided direction on future programs.