Strategy Creation

Ad Campaign Strategy: The Foundation for Generating Results and ROI

Why Campaign Strategy Services?

Single Origin’s account management team has created strategic, data-driven campaigns to maximize ROAS for global brands.

Single Origin’s decades of experience with large organizations have amounted to tangible results. The first step in any journey our team takes with yours is to deeply understand your business. We take the first several weeks to analyze past and current metrics, your competitive landscape, and defining success. During this phase, we develop ad campaigns across major platforms we have partnered with that include Google Ads, Display & Video 360, Facebook, LinkedIn, and several others.

Who is it for?

We help Enterprise businesses understand the nuance and complexity of each channel, or campaign, to maximize efficacy.

Our team is composed of specialists for each channel so we can seamlessly take the execution, management, and strategy development for your digital marketing off of your plate.  Single Origin’s senior team has a proven track record of merging the power of concurrent paid and organic campaigns to accelerate campaign performance. 

Due to the complex nature of today’s buyer, we develop cross-channel campaigns to push prospect’s toward conversion while also understanding how critical continuous improvements and optimizations are to increase the odds of achieving favorable outcomes and success.

Our Approach

Our setup methodology provides a strategic roadmap that ensures your campaigns are ready to perform out as quickly as possible.

Discovery, Personas, KPIs, & Testing

The foundation of any paid campaign’s performance is developing an actionable plan of outcomes based on historical performance, current competitor trends, and identifying which audience segments will resonate with your message the most. Our team takes a considerable amount of time to internally discuss all possible target personas and market segments you should be targeting and which platforms would best reach them. 

We immediately begin consultation with internal stakeholders happen, and ensure that your success metrics become our own. We understand that each client has different needs, so we tailor our strategy and recommendations to each unique circumstance. The structure and methodology remain consistent with every campaign we run, but the execution plan and strategy can varies greatly depending on desired KPIs and budgets. 

As soon as we are all understanding what success will look like for several quarters, our team will then move to the next phase of the strategic account management process – campaign creation.

End-to-end Campaign Creation

Our team will leverage the information we’ve gathered to craft new or refine existing campaigns within your ad account. We will then have our in-house copywriting team polish messaging and language, which becomes crucial for some campaigns like paid search. 

If we are running a cross-channel strategy that requires ad creation, or graphic design, we have the best designers to create updated assets. This improves performance like engagement or click-through rates (CTRs) almost immediately. Our team will test multiple iterations of copy and graphics to A/B test as many variations of each to ultimately determine what performs the best over time. Observing these trends and implementing new tests based on these outcomes are scenarios where our team can 2-3x ROAS within a year.

Campaign and Website Quality Check

Prior to launching, and sometimes currently with the campaign or ad creation, our team will ensure that all tracking parameters and pixels have been implemented properly. We always ensure that campaigns are attributed properly within all ad accounts and reporting dashboards.  

This is a vital component to how we consult with your team, as if there are any issues with conversion tracking or attribution, the data can cause confusion or guide new strategies in the wrong direction. We rigorously test all campaigns, components of the website, and all aspects of each channel prior to ever spending a dollar.

Walnut Creek web design company

Reporting & Continuous Improvement

After launch, our team meets with most of our clients on a regular basis to review performance, highlight any specific successes, identify areas of opportunity for expansion as well as potential improvement.

You will also have 24/7 access to your campaign data through our interactive online dashboards where we conveniently aggregate your all campaign data from multiple platforms in one place. We can also customize these dashboards to display the KPIs most important to you and your business. 

Constantly measuring campaign performance allows for us to always strive for continuous improvement through multi-variate split tests and other user experience modifications to increase campaign success.

Testimonials

Don’t take our word for it.

Testimonial from Eliana Bergman - Marketing Director for JJ Buckley Wines

If you’re not using Single Origin you are not maximizing your conversions and you clearly aren’t experiencing world class customer service! Their team has the knowledge to customize anything you want, and the best part is that they do it at record speeds. Take control of your brand, ads, and online potential — trust me it was the best move we made!

Eliana Bergman

JJ Buckley

Marketing Director

Testimonial from Eliana Bergman - Marketing Director for JJ Buckley Wines

If you’re not using Single Origin you are not maximizing your conversions and you clearly aren’t experiencing world class customer service! Their team has the knowledge to customize anything you want, and the best part is that they do it at record speeds. Take control of your brand, ads, and online potential — trust me it was the best move we made!

Eliana Bergman

JJ Buckley

Marketing Director

Improve your campaigns and ROAS with campaign strategy service.

Menu