Discovery, Personas, KPIs, & Testing
The foundation of any paid campaign’s performance is developing an actionable plan of outcomes based on historical performance, current competitor trends, and identifying which audience segments will resonate with your message the most. Our team takes a considerable amount of time to internally discuss all possible target personas and market segments you should be targeting and which platforms would best reach them.
We immediately begin consultation with internal stakeholders happen, and ensure that your success metrics become our own. We understand that each client has different needs, so we tailor our strategy and recommendations to each unique circumstance. The structure and methodology remain consistent with every campaign we run, but the execution plan and strategy can varies greatly depending on desired KPIs and budgets.
As soon as we are all understanding what success will look like for several quarters, our team will then move to the next phase of the strategic account management process – campaign creation.