Campaign Goals
• To create structured drip campaigns which help educate prospective graduate students in need of admissions consulting
• Test various audiences and affinity groups to determine what messaging resonates best against target demographic
• Convert free consultations into paying users
Single Origin Approach
• Act as an extension of our partner’s internal marketing team, managing the programmatic media buying across display and mobile
• Proactively adjust creatives based off of campaign metrics
• Host weekly round table meetings to discuss upcoming deliverables – resulting in a structured creative calendar
The Results
• Delivered 23,000,000 impressions over the life of the campaign
• Drove 19,710 visits to the mbaMission site
• Drove 1,606 on site conversions for services and follow up
About mbaMission
mbaMission provides full time admissions consulting to prospective MBA students, making sure they receive help from someone who is committed to their success. mbaMission believes that MBA students deserve a knowledgeable, experienced partner who is responsive to and focused on their particular needs. Founded in 1999, mbaMission staffs over 30 individuals and partners with many of the top universities in the country.
Our relationship with Single Origin has been extremely beneficial to our brand and it’s success.
“Single Origin has been a trusted partner of the mbaMission team for 4 years. Our relationship with their team has been extremely beneficial to our brand and its success. They helped create a comprehensive digital marketing plan, develop custom banners for each program, and optimize all campaigns against our objectives and goals. The Single Origin team is not a “set it and forget it” type of operation. They constantly keep us informed on the success of our campaigns, always tweaking designs and settings to help us see the best possible results. Their team always listens to our wants and needs, and truly cares about our success.
The Single Origin team saved my team and I countless hours on the design, media planning, all the way through media buying execution. They are a one-stop shop for our advertising needs. It is always a pleasure working and growing with Single Origin. They truly provide a world class service and experience.”
Aimee Lukin – Director of Marketing and Operations
Banner Creative
Throughout the partnership, we created over 50 banner ads for mbaMission. We paid close attention to the mbaMission language and imagery styles, as well as providing our own iterations throughout the process.
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