Simply Measured Case Study

Campaign Goals

 

• Crafting a comprehensive multi-channel program to increase leads and sales, establishing the brand as an industry leader in social analytics and reporting

• Converting free, unpaid users into subscriptions

• Increasing brand recognition against competitors

Single Origin Approach

 

• Developed page and product level segmentation to run highly targeted retargeting programs

• Tested multiple landing pages, optimizing based off of conversion data

• Rigorously A/B testing ad concepts, especially on branding campaigns, to provide direction for future programs

The Results

 

• Over 10M ad impressions served at 80% viewability rates or higher

• Completed over 20 A/B creative sets

• Increased click through rates (CTR) by 15% with creative and bidding optimizations

About Simply Measured

Founded in 2010, Simply Measured is the most powerful social analytics solution in the world, giving marketers insight from a dozen social networks, and helping them make a greater impact on their overall business goals. Simply Measured is located in the beautiful waterfront district of Seattle, Washington. Employing around 150 individuals, Simply Measured is focused on allowing marketers to do the best job possible.

The Single Origin team played an instrumental role in the consultation, strategy, and deployment of the multi-campaign display strategy. Their account management and creative departments were as responsive and extremely diligent for all our needs as a key vendor. Not your typical set it and forget vendor.

– Danie Zaika, Senior Marketing Manager

Creatives

Simply Measured leveraged our creative team heavily to build bespoke ads which catered to their latest marketing messaging and solutions.

Game on.

It’s time to take your marketing, advertising, and branding to the next level.

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