Things to Consider When Hiring a Web Design Company

Written by Ian Douglass

If you have made the decision to hire a new web design company in Walnut Creek, you may understandably be a bit tentative about where to start and which one to choose. The company you settle on should be a good fit for your type and size of business, aligning well with your industry and goals.

Here are some important factors to consider when on the hunt for a web design company in Walnut Creek.

1. Know Your Needs

First off, you should know exactly what your needs are before even thinking about hiring a web designer. Web development goes far beyond having a web site address that displays the services you offer and your contact information for potential clients to get in touch. It involves building a unique interface linking the customer to your products and fostering those relationships until loyalty is formed.

Start by evaluating your business process and structure, considering the products and services you offer, as well as your target audience. You need two things in the end: a robust customer-facing platform that is user-friendly and a functional backend solution.

2. Know Your Budget

One of the first things you will ask any web designer is “how much will this all cost me”?. Valid question, and one that should definitely be explored. However, it’s not the only consideration and no decision should be based solely on cost. Remember that saying “you get what you pay for”…this is never truer than in web design.

For the time being, focus less on the price and more on obtaining the features you want. Critical elements such as the quality of the website and delivery timeline should be main considerations. Be prepared to pay a fair amount for a quality product. A bit of an investment now will pay off big time later when potential customers equate your website with professionalism and trust.

3.  Know Who’s Doing the Work

You’ll also want to know if all the work is being done in house or if it will be outsourced. Sometimes it’s a combination of both. There’s a lot that goes into web design, from the design and coding to content creation and social media marketing. You need a very talented team of diverse individuals who can all come together to ensure a cohesive product.

You don’t want to experience deficiencies during the web design or development phase that requires assistance from another company, which could add to costs beyond your initial budget as well as delays.

4. Do They Offer Custom Solutions

Make sure the web design and development solutions are customized to your specific needs, and make sure the company has extensive experience working with your type of business. Your company is unique and the same goes for your website. Custom solutions offer greater branding, scalability and flexibility for your website as your company starts to grow.

5. How Experienced They Are

Your website is the face of your company. When designed and developed well, it becomes one of your best sales reps as it builds your sales pipeline and generates new leads. Your website isn’t a static entity and it doesn’t just mean a pretty face. It involves a whole mix of content marketing, social media marketing, digital marketing, SEO, lead generation and inbound marketing tactics. You need to partner with a web design company that can demonstrate such strong marketing prowess and grow your website into a marketing platform powerhouse.

Years in business is less important that a proven history (even if on the shorter side) IF the company can demonstrate the above.

You may want to ask these questions:

  • How many employees do you have?
  • What are their areas of expertise?
  • Can they handle the projected scope of work?
  • Will I get a single point of contact who will take personal ownership of my web project?

Contact Single Origin

We are a full service creative and marketing agency in Walnut Creek, California specializing in the strategy, management, and execution of successful web design for all types of brands. We bring more than 75 years of collective experience in digital marketing and web design, so please contact us to learn how we can help your business!

Make the most of your digital brand.

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