Your website looks beautiful, but no one sees it. It’s the classic difficulty, and poor search engine rankings are almost always to blame.
Search engine optimization (SEO) is the method of raising your business’s online visibility and making sure potential customers actually find you when they’re looking for you. Many companies hire an SEO agency to help them with this crucial, but somewhat technical and mysterious, aspect of their operations, but others may legitimately wonder why SEO isn’t something they can take care of themselves.
Here are 10 major reasons why hiring an SEO agency is an excellent idea.
1. Get a Team of Marketing and SEO Experts on Your Side
“SEO agency” refers to a company gathering a diverse team of marketing professionals, from web design experts to content creation wizards, each waiting to step into the ring on your behalf and make your site visible. They can pool their resources to approach your SEO challenges from multiple angles, deriving a single, refined, and above all, targeted SEO performance strategy at the end of the day.
2. Maximize Your Return on Investment (ROI) With a Strategic Approach
Working with an SEO agency means partnering up with a group of seasoned professionals. They know all the ins and outs of SEO never to settle for a quick fix, and they won’t opt for less effective strategies to save a few dollars.
Far from it, strategy is the foundation of every action an SEO agency takes. Its SEO professionals will settle for quality over quantity in their rankings work, helping you to acquire not just “more” leads, but leads more likely to convert and positively impact your bottom line.
3. Data-driven Decisions Making for Continuous Improvement
Experienced SEO agencies have been in this game for a long time and know which analytics tools work best. They’ll monitor your site’s inbound traffic and ranking performance daily, always looking for inefficient keyword usage or minor optimizations that can translate into large gains.
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4. Access to Advanced Tools and Analytics
Many SEO agencies already have enterprise-level partnerships with leading analytics tools, like Semrush. These are often very expensive to use on your own, and that’s assuming you know how to get the most out of them if, and when, you subscribe. With an SEO agency, that cost is already dialed into the partnership, and you’ll be able to start benefiting from the team’s familiarity with the tool right from the start.
5. Expert Assistance With Technical SEO Challenges
You’d be forgiven for thinking SEO is mostly about keywords, but the technical infrastructure of your website has just as much of an influence on its rankings. Technical SEO is a diverse field, but it certainly includes:
- Website speed optimization
- Sitemaps
- txt files
- Crawling efficiency
If you don’t have time for all this under-the-hood maintenance, partnering with an SEO agency is surely the way to go.
6. Receive an SEO Strategy Perfectly Tailored for Your Business
Many companies make the mistake of just googling “Best SEO strategies” and applying what they find there when looking to improve their rankings. That will never work! There’s no such thing as a “good and generic SEO strategy“—all SEO strategies must fit the businesses they’re working for. That’s because the search engine doesn’t rank generic businesses but your business specifically. Imitating your competitors will only leave you racing to catch up to them.
The right SEO agency understands that perfectly. They’ll take their time getting to know what makes your business tick before laying a finger on its rankings performance.
7. Save Time and Focus on Scaling Your Business
Think about all the time needed to execute proper SEO. There are:
- Regular updates
- Frequent content creation
- Website monitoring
- Keyword research
- Building backlinks
- Regular SEO audits
- Technical issues when your Robots.txt file randomly breaks.
If it were all fast and easy, everyone would do it. It’s not. Search engine optimization can get monstrously difficult and time-consuming, and you already have a lot on your plate as a business owner trying to turn a profit in this market.
Although budget woes keep many businesses from investing in an SEO agency partnership, you can’t afford to miss the investment if you intend to stay sane and productive.
8. Enhance the User Experience Across the Entire Website With Conversion Rate Optimization
It’s commonly understood, as their name implies, that SEO agencies focus exclusively on search engine optimization. But there’s much more to it. The user experience (UX) plays a significant role in high search rankings, and that means optimizing your website for:
- Load times
- Mobile-friendliness
- Readability
- Flow
Seemingly small enhancements like these can pay off in unexpected ways when more people find it easier and more interesting to access your website. The search engines will almost certainly reward you with a higher ranking when that happens, but only if you take the time to do it right—or hire an SEO agency to help you.
9. Build Brand Awareness
Business performance on the web is almost entirely about visibility. How others see and interact with your brand is decisive for your business’s well-being, and that translates into brand building at every level—messaging, color schemes, and thought leadership. In fact, focusing on brand awareness is one of the core responsibilities of any impactful SEO agency.
10. Stay Ahead of Competitors
SEO agencies must stay on top of algorithm changes, competitor actions, industry-leading trends, influential conferences, and the ever-shifting haze of customer preferences. And it’s not easy to do so when nearly everyone with internet access competes with your business for attention and site traffic. That’s why working with experts matters.
Memorize this word: proactivity. It’s not enough to take a reactionary, “wait and see” approach to SEO. If you want better rankings, you need to extend your digital hand to get them, and hiring an SEO agency can help you get there faster.
At Single Origin, we pride ourselves on being the SEO agency that checks all the boxes. Our diverse team has experience in all aspects of search engine optimization, from brand building to technical SEO and website design. Business owners can save time and money while improving their bottom line with our services.
If you’re ready to become visible online, contact us today and see how we can help you enhance your SEO efforts.
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