Blog - Single Origin | A Performance Marketing Agency in Walnut Creek, California

All things Single Origin, from our perspective

COVID-19

The COVID-19 Guide to Social Media Advertising

The COVID-19 Guide to Social Media Advertising Written by Caitlin Phelps Despite the current climate, investing in marketing right now might be one of the only ways for companies to stay relevant with their consumers. Since we can’t socialize in-person, socializing online has become an even greater comfort for many…

5 Marketing Tips For Your Business to Stay Ahead During COVID-19

5 Marketing Tips For Your Business to Stay Ahead During COVID-19 Written by Noel Ledesma For some, it may seem like all we have now is time…time to second guess or dwell on what we should and shouldn’t be doing during COVID-19. These questions can be exponentially more difficult to…

Think You Should Cut Your Marketing Budget During a Pandemic? The Answer Might Surprise You…

Think You Should Cut Your Marketing Budget During a Pandemic? The Answer Might Surprise You… Written by Justin Abbate I’d like to think that’s what Thomas Paine would say if he were around today, rather than 1776. Let’s face it, the world as we know it has been turned upside down. Economies…

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Things to Consider When Hiring a Web Design Company

Things to Consider When Hiring a Web Design Company Written by Ian Douglass If you have made the decision to hire a new web design company in Walnut Creek, you may understandably be a bit tentative about where to start and which one to choose. The company you settle on…

4 Key Factors to Consider When Hiring a Branding Agency

4 Key Factors to Consider When Hiring a Branding Agency Written by Ian Douglass Your brand is the soul of your business. Protecting it at all costs should be your goal as well as any marketing agency you hire. That’s why you should think of an advertising agency as a…

5 Ways to Choose the Right Digital Advertising Agency for Your Business

5 Ways to Choose the Right Digital Advertising Agency for Your Business Written by Justin Abbate Choosing a digital advertising agency takes research. Just like you wouldn’t choose a doctor, lawyer or even a vehicle without doing your homework, you should devote the same amount of attention to detail selecting…

6 Mistakes to Avoid When Hiring a Digital Marketing Agency

6 Mistakes to Avoid When Hiring a Digital Marketing Agency Written by Caitlin Phelps As the owner of a business, you know the importance of hiring a digital marketing agency to help your company grow and thrive. But it’s easy to make mistakes when hiring the best digital marketing agency,…

3 Reasons Why Your Business Needs Online Marketing Services

3 Reasons Why Your Business Needs Online Marketing Services Written by Ian Douglass Your business is your baby, your passion, your reason for getting up in the morning. It stands to reason that you want to nurture it and grow it as best you can. Partnering with an online marketing…

Single Origin’s Top 11 WordPress Plugins for 2020

Single Origin’s Top 11 WordPress Plugins for 2020 Written by Ian Douglass It’s almost 2020, and that means it’s time to start gearing up for the new business year. This might mean improving your digital ad strategy, planning for events and webinars, or updating your website. If you’ve got a…

Client Relationships and Building Trust

Client Relationships and Building Trust Written by Caitlin Phelps Trust is an essential building block when it comes to forming a stable foundation with your clients. Without trust, you can’t build your brand, and without branding, your company is likely to stagnate. It all begins and ends with your clients,…

The Value of Strategic Development in Digital Marketing

The Value of Strategic Development in Digital Marketing Written by Noel Ledesma Digital marketing is a key method to gain brand exposure and bring clients in at a lower cost than traditional marketing methods. Additionally, it helps increase top line revenue, instill trust in your customer base, and reinforce brand…

Saving on Employee Costs with Digital Ad Agencies

Saving on Employee Costs with Digital Ad Agencies Written by Noel Ledesma Digital marketing agencies live and breathe creativity. They have vast resources at their disposal that put them in prime position for making your online presence a success. Backed by a sustained network of professionals, digital ad agencies employ…

Why We’ve Rebranded to Single Origin — a Letter From Our CEO

Why We’ve Rebranded to Single Origin — a Letter From Our CEO A Letter From Our CEO Noel Ledesma Hello from the world of Single Origin! As many of you may have noticed over the last few days, Likeable Advertising will now be transitioning to Single Origin. This has been a…

3 Things You Should Look For in a Creative Partner

3 Things You Should Look For in a Creative Partner Written by Ian Douglass Choosing the right creative partner can be difficult. Here are three easy steps to identify the right vendor for you. In the past, we’ve worked with many a client who believed that if you simply put…

How to Thrive on Facebook Post-Algorithm Update

How to Thrive on Facebook Post-Algorithm Update As 2018 dawned, Facebook announced its biggest ever change to its news feed algorithm. CEO Mark Zuckerberg asserts these changes would benefit “people’s well-being” by moving away from feeding users “relevant content” and towards “meaningful social interactions.” As a paying advertiser, you must…

Why We Always Ask Why

Why We Always Ask Why. Written by Ian Douglass Most people focus directly on lofty goals they want to achieve in their life, how much money they want to make, and what kind of job they want to spend their days working on. That’s not us – well, not exactly.…

How To Build A Great Infographic

How To Build A Great Infographic Written by Ian Douglass Infographic popularity has soared over the past 5 years, becoming a staple part of many marketing plans in the tech community. Creative firms such as JESS3 and Visual.ly have prospered due to their imaginative designs and ability to produce designs…

Red Bull Doesn’t Sweat The ROI

Red Bull Doesn’t Sweat The ROI Written by Ian Douglass You might have missed something happening in 1987. You were probably too busy listening to Michael Jackson’s “Bad” on your Walkman, or watching Magic Johnson lead the Lakers to an NBA finals victory over the Celtics. Maybe you were like…

Details Are Everything.

Details Are Everything. Written by Ian Douglass Details are everything. No – they aren’t part of it or some of it, or even most of it – they’re everything. Through my first year in Design school at Western Washington University, I never really paid attention to the details. I would…

All things Single Origin, from our perspective

COVID-19

How Single Origin is Approaching Business During COVID-19 — Read More...