SEO and Website Optimization greatly improved HCS Equity’s Organic Marketing efforts.
About HCS Equity
HCS Equity is a private-equity firm located in Carmel, California. HCS uses its capital to provide specialized financing. From trustees, beneficiaries, administrators, trust and estate attorneys, to fiduciaries, guardians, and conservators, HCS Equity is a trusted financial resource for trusts and estates experiencing liquidity shortages.
Their private capital helps provide emergency funds to stop foreclosure, pay taxes, medical expenses, or prepare the property repair/rehabilitation. For more than 15 years, HCS Equity has acted as a direct lender, allowing them to make quick approval decisions and provide funding in as little as 7-10 days.
HCS Equity saw a 154% increase in organic traffic.
Private equity lending is a very competitive space for organic rankings. The cost and competition made paid media a less practical solution in such a difficult, saturated market such as California. Partnering with Single Origin, HCS Equity deployed our recommended SEO strategy and implementation, we were able to increase website traffic by 87% over the course of one year.
Organic Keyword Results
A targeted Keyword Strategy improved Organic Keyword Rankings by 475%.
Through landing page optimization, and a tactical keyword strategy defined during our setup process, Single Origin was able to achieve:
Single Origin’s team of search strategists accomplished this rapid expansion of keyword rankings by optimizing technical aspects of HCS Equity’s site, which included:
Backlink Campaign Results
181 New, contextually relevant backlinks increased HCS Equity’s organic keyword rankings by 243%.
An effective backlink acquisition strategy is vital to any successful SEO campaign and would be imperative to get HCS Equity ranking on page 1 for high-value keywords. Through our trusted, targeted process for outreach to trade publications Single Origin built a strong backlink foundation for HCS Equity in less than 60 months. Over half of all referring domains had a DA (Domain Authority) of 50+. Single Origin was able to achieve a 124% increase in keywords ranking in the top 10, and 52% increase in keywords ranking in the top 3.
Through rigorous competitive audits, A/B testing of ad copy (dozens of keyword combinations + ad types), HCS Equity’s volume of leads through phone calls and consultation request increased dramatically. Merging our organic keyword strategy to our paid search strategy was an impactful decision — that has helped scale revenue for clients agnostic of vertical.