Case Study

SEO and Paid Campaigns greatly improved HCS Equity’s Organic Marketing efforts.


Increase in Organic
Search Traffic


Improvement in
Organic Keyword Rankings


Reduction in
Cost Per Lead

About HCS Equity

HCS Equity is a private-equity firm located in Carmel, California. HCS uses its capital to provide specialized financing. From trustees, beneficiaries, administrators, trust and estate attorneys, to fiduciaries, guardians, and conservators, HCS Equity is a trusted financial resource for trusts and estates experiencing liquidity shortages.

Their private capital helps provide emergency funds to stop foreclosure, pay taxes, medical expenses, or prepare the property repair/rehabilitation. For more than 15 years, HCS Equity has acted as a direct lender, allowing them to make quick approval decisions and provide funding in as little as 7-10 days.

Engagement Length:

3 Years


Search Engine Optimization
Paid Digital Campaigns
Website Support
Video Content Art & Production

SEO Results

Single Origin helped HCS Equity see a 154% increase in organic traffic through SEO efforts.

Private equity lending is a very competitive space for organic rankings. The cost and competition made paid media a less practical solution in such a difficult, saturated market such as California. Partnering with Single Origin, HCS Equity deployed our recommended SEO strategy and implementation, we were able to increase website traffic by 87% in the first year alone.

Organic Keyword Results

A targeted Keyword Strategy improved Organic Keyword Rankings by 475%.

Through landing page optimization, and a tactical keyword strategy defined during our setup process, Single Origin was able to achieve:

Single Origin’s team of search strategists accomplished this rapid expansion of keyword rankings by optimizing technical aspects of HCS Equity’s site, which included:

Backlink Campaign Results

181 New, contextually relevant backlinks increased HCS Equity’s organic keyword rankings by 243%.

An effective backlink acquisition strategy is vital to any successful SEO campaign and would be imperative to get HCS Equity ranking on page 1 for high-value keywords. Through our trusted, targeted process for outreach to trade publications Single Origin built a strong backlink foundation for HCS Equity in less than 60 months. Over half of all referring domains had a DA (Domain Authority) of 50+. Single Origin was able to achieve a 124% increase in keywords ranking in the top 10, and 52% increase in keywords ranking in the top 3.

Through rigorous competitive audits, A/B testing of ad copy (dozens of keyword combinations + ad types), HCS Equity’s volume of leads through phone calls and consultation request increased dramatically. Merging our organic keyword strategy to our paid search strategy was an impactful decision — that has helped scale revenue for clients agnostic of vertical.

Game on.

It’s time to take your marketing, advertising, and branding to the next level.