As the owner of a business, you know the importance of hiring a digital marketing agency to help your company grow and thrive. But it’s easy to make mistakes when hiring the best digital marketing agency, especially here in Walnut Creek, without doing your homework first. Here are six pitfalls to avoid when making this all-important decision.
1. Not Choosing a Full Service Agency
Not all agencies are created equal. Some agencies focus on social media marketing, but not so much on creating impactful websites and SEO services. It’s vital to realize that these services work best in conjunction as a unit, so you should always go with a digital marketing agency that does it all, from crafting robust websites to generating compelling SEO-based content.
2. Going With The Cheapest Agency
You may be tempted to save a buck or two and go with the cheapest agency you can find. But remember: you get what you pay for. Going the cheap route can damage your brand and it’s image, while a reputable marketing agency at a higher price point will enhance your brand perception, resulting in a more affordable investment over the long run.
3. Not Having Clear Marketing Goals
Do your research before you approach digital marketing companies. You don’t want to sign up for services you don’t need. No one knows your business like you do. Go into it with clear goals and expectations to save time and money.
4. Not Asking For A Marketing Plan
When working with an agency, first ask for a plan that includes timelines, goals and platforms that will enhance your brand.
5. Working Without A Defined Marketing Budget
Establish a marketing budget for the year, considering what percentage of that budget will be dedicated to digital marketing vs. traditional marketing. Keep in mind, web design is a one-time cost, but digital marketing services are usually billed monthly. Plus, when you run ads on digital marketing platforms, this can get very costly.
6. Failing To Check On An Agency’s Reputation
Always do your research on agencies before making a selection. They should have a strong reputation as well as many years in business. Check their social media handles, read reviews and ratings, and observe the language, images, and videos they use on their own website.