Case Study

Three established Northern California Orthopedic superpowers come together, forming Golden State Orthopedics & Spine.

About GSOS

Golden State Orthopedics & Spine was launched on January 1, 2022 by the joining together of three orthopedic groups: Muir Orthopedic Specialists, OrthoNorCal and Webster Orthopedics. This merging represents the unification of over 110 years of combined experience in the San Francisco Bay Area. GSOS was built around a group of expert, compassionate doctors who specialize in head-to-toe orthopedic care. Regardless of whether you are 2, or 102, GSOS aims to treat their patients like family. Care is always customized to every patient, and utilizes innovative methods of healing whether patients are suffering from as little as a toe injury, or major trauma.

Project Duration:

90 Days


Logo Development
Branding Sprint
Website Design Mockup
Collateral Design
Graphic Design

Learn More About GSOS

Single Origin developed dozens of logos based on the concepts of movement, unification, and the golden state.

We worked with GSOS Stakeholders to develop a robust advertising strategy and ad creative.

Working directly with GSOS Marketing Director, we collaborated on concepts for what a successful rebranding advertising campaign could look like. We developed ad creative for Instagram, Facebook, Linkedin, and Google. The ads centered around the concept of being one’s best version of themself, with the care of GSOS.

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